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Patient Awareness of the Crisis in General Practice

The crisis in general practice has never been more urgent, and we need your help to ensure patients, policymakers, and the public understand the pressures facing GPs and why action is needed.

Rebuild General Practice has published a series of videos and digital quote cards reintroducing GPs to the public, asking questions from “What is a GP?” to “What are the pressures facing general practice?”.

We’ve created a range of content for you to share across your channels, helping amplify the message and drive action. Here's how you can get involved:

1. Share the campaign videos

We’ve created videos featuring real GPs speaking about the reality of working in general practice. These videos:

• Inform patients on the vital role GPs play in their health and the NHS.

• Highlight the growing pressures on GPs, such as increasing patient demand, limited resources, and financial uncertainty.

• Call on patients to advocate for their local practices by writing to MPs and joining the conversation.

How you can help:

• Share the videos on your social media channels (X/Twitter, Bluesky, Facebook, Instagram) using the hashtag #RebuildGP.

• Encourage your local GP practices to share the content.

• Include the videos in your newsletters to LMC members or practices.

2. Use digital quote cards in surgeries

We’ve created digital quote cards for surgery screens and social media. These cards:

• Highlight key messages from the campaign in concise, patient-friendly text.

• Inform patients waiting in surgeries about the value of general practice and the challenges GPs face.

How you can help:

• Download the digital assets using the link below.

• Add the quote cards to the screens in GP surgery waiting rooms to raise awareness among patients.

• Share the cards on social media and encourage colleagues to do the same.

3. Engage your local MPs, MSPs, and/or MS’s

We need your help to ensure the campaign reaches decision-makers who can enact change.

How you can help:

• Write to your local MPs to share the campaign and emphasise the need for urgent investment in general practice. Use our template letters linked below.

• Share campaign materials with your networks, encouraging constituents to contact their MPs and advocate for better support for GPs.